編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-512-C02 | Starbucks: Delivering Customer Service, Chinese Version | Youngme Moon
John A. Quelch | Entrepreneurship | Marketing Management( 933002001 ) |
2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management( 933002001 ) |
3 | 9-504-096 | Birth of the Swatch | Moon, Youngme | Marketing | Marketing Management( 933002001 ) |
4 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Marketing Management( 933002001 ) |